T-Mobile's latest Uncarrier announcement might lack the pomp and
circumstance of a big media event, but CEO John Legere's conversation
with Yahoo Tech's David Pogue is already proving fruitful. Once
January rolls around, T-Mobile customers will be able to roll over
their unused data into what T-Mobile calls a Data Stash for up to a
year, and the carrier will give its subscribers "up to" 10GB of
free data in their new stashes just to get things started. There's no
cap on how big your stash can swell either, though T-Mobile's recent
wideband LTE launches (in a nutshell: you get faster LTE without having
to buy a new phone) might make it a little tougher to keep extra data
around to bank.
The thing you've got to remember is that T-Mobile is only offering
these data stashes to customers who qualify. As per the carrier's press
materials, you'll get a data stash of your very own if you have a
postpaid Simple Choice and "purchased additional 4G LTE data, 3GB or
more for smartphones and 1 GB or more for tablets."
If you've been watching Legere for any appreciable period of time,
you'll know he's... a bit of character. So far, his explanation of
T-Mobile's updated vision has involved plenty of swearing (on consumer
fear of rolling over their monthly data allotments: "I know you can't
swear on this station, but it scares the shit out of people and
they buy up."). Still, the news doesn't need to be sensationalized --
it only makes sense that the data you pay for remains under your
control, instead of being yanked out from under you at the end of the
month. It's also the first time that we've seen a national carrier
commit to such an undertaking; C Spire Wireless introduced its so-called
Rolling Data plans within the past day.
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